Improve your social media content with these practical tips from LSU Digital Media Manager, Kate Benedetto.  

Kate is a local, marketing professional with experience in managing social media platforms and curating engaging content for users in today’s fast-paced world. She joins Women in Media on March 31st to share some affordable tools for video content and practical tips to help you expand your brand through social media!

 As the Digital Media Manager for LSU Online, Kate is responsible for managing and creating all digital advertisements for LSU’s online education programs including paid search & paid social ads. Aside from managing over 300 online campaigns, Kate also manages and monitors LSU Online & Continuing Education’s social media accounts with a combined 18,000 followers.

 Kate started her professional career as a digital marketing specialist, overseeing social media accounts for a Fortune 300 company and contributing to internal and external marketing communications. She quickly proved her social media and digital marketing talents by increasing Facebook organic and paid ad impressions by 175% within three years. Since joining LSU Online, she has grown the brand’s social media following 91% in 13 months by writing and creating timely, trendy and engaging content for those social media users.