Whether you're looking to invest in personal branding or up your marketing game, you don't want to miss Chris Winter's top 5 tips for Google Ads.

Chris Winters's experience spans from journalism to corporate communications and community relations to marketing. He engages audiences with his storytelling techniques, and approaches each piece content with the understood goal of providing value.

He is an expert in Google Adwords and Analytics, as well as SEO/SEM optimization. His digital content marketing strategies deliver results in some of the most highly regulated industries.

Chris is currently a senior digital content strategist at the international insurance company, Unum, where he oversees and contributes to multiple content marketing initiatives. He joins Women in Media to share five of his secrets to success.